Social Media is a tool, which plays a vital role in marketing for businesses and building brand awareness. This Social Media also helps to share and exchange the information among the various communities. Having a social media presence expands a business’s presence, therefore reaching customers both locally and globally. In other words it is also known as Social networking. Here is a list of the top ten latest social media tools for 2013. Continue reading →

Google+ for Beginners_{make yourself heard}

Google+ is a rapidly growing beast, where you have the opportunity to create, curate and share. An educated bunch of folk will keep you entertained, amused and satisfied with a variety of well versed topics. Here is an good post I came across from Michelle Stinson Ross……

Authorship, hangouts, circles?  What is all the buzz about and why do webmasters, SEOs, and business owners need to pay attention?  The super savvy marketers at Digital Always Media know, and they have created an excellent blog series about the why’s and how’s of Google Plus………..readmore

 

SOCIAL MEDIA FOR BUSINESS

Change before you have to

Life is funny, unpredictable and ever evolving and so are your consumers & clients. However what is predictable, certain and expanding at supersonic speeds is connectedness. We are, they are, connected at the swipe of a finger with our audience, their audience. Enabled by our devices, empowered through our Social Networks, we have a voice and we are going to tell everyone all about it. You need to take a second and digest how powerful that statement is, These connected people are the single most determining factor as to whether you will survive as a business or fail. With or without you they are either talking about you or not talking about you enough. Either way you need to become part of that conversation or make that conversation happen.

NO BUSINESS IS TOO BIG TO FAIL OR TOO SMALL TO SUCCEED

Blockbusters were a glowing example of how to get it wrong, once giants in the Home Movie and Video Game rental market sector. Perhaps a result of mismanagement and poor strategic planning but more so failure to embrace change, failure to connect and communicate effectively with their customers. failure to embrace technology as an enabler in progression. Failure to adopt a meaningful Social Media status.

At one time in 2009 they had over 60,000 employees and over 7,000 outlets. They were the Kings in a booming industry but technology was advancing and Blockbuster with access to some of the greatest Marketing masterminds should have seen it coming………..Digital Darwinism was evolving! But Blockbusters failed to see the wood from the trees, granted they made some School Boy errors with a contorted change to their late fine policy which won them no friends and to an extent were the victims of circumstance to a worldwide recession.

That said, had they took to the Social Media Networks, connected with their customers, uncovered what they really wanted, promoted themselves in a new light, driven by conversations, inter activity, sharing their views and listening to the most important people – their customers, things may have been very different today. They also failed to merge into the streaming market place as internet speeds increased and people were less willing to spent money and time travelling to retail outlets. In the meantime, Netflix & iTunes were slowly assisting to Blockbusters crumbling state. Today streaming 6 out of 10 steaming movies are provided by Netflix, with other providers such as Love Film, Blinkbox and Movieberry on the horizon the future is not so bright for Blockbuster.

In conclusion; The consumers of today are more than the digital consumers of before, they are the connected consumers, they use their networks to communicate but more than that –  To identify, complain, learn and share all that is good and all that is bad. They are your worst and best friends. Your teachers and your advocates. Your slayers and your masters. They are your customers, be connected with them………….before they connect to someone else.

FACEBOOK FOR BUSINESS

There is an art to most things in life, brushing your teeth, washing your car, eating the right food and using Social Media to bring measurable outcomes, worthwhile engagement and connect with the right people at the right time. Anyone can do all of the above but in order to stand out from the crowd, you need to take the time to understand how best to use the tools you are using. Here is an informative post by Steve Coulson creative director at The Advance Guard.

5 Tips for optimizing your Brands Facebook presence 

So – you’ve set up a Facebook public profile for yourself, your brand or your company, and you’re starting to post content. Now what?
If you’re like me – a tinkerer and tweaker – you might be interested in ways to fine-tune your profile for maximum affect.  So here are five tips to optimize your activities on Facebook, including the right way to create profile and thumbnail graphics, how to show different content to Fans and non-Fans, creating DIY vanity urls, and how managing what and when you post can lead to greater success…………read more

Whilst most Social Media platforms are easy to get started with, like anything worthwhile in life spending the time being familiar with best practices will duly increase the usability of the platform for you. Take time to look what’s going on, how other people and businesses are utilizing the platform in order to get the most out of it. Once you have finally managed to get a feel for it – Go Play!! This interesting article i found on socialmediaexaminer by Charlene Kingston shares some fantastic tips and tools to help send you on your way. Enjoy…………

Is your Twitter activity feeling stale?

The good news is that you can easily revitalize your Twitter experience!

Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.

#1: Organize whom you follow with lists

There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.

So how can you make sure you don’t miss anything important? Use Twitter lists.

Twitter lists are its most powerful and least-used feature. Lists allow you to group the important people you follow so they don’t get lost in the noise of everyone else………….read more

Hello and welcome to the first post in our new Social Media Breakfast blog!

Read tasty Social Media and Web Marketing news, opinions and events happening globally before the last piece of toast is eaten or you’re down to the last spoonful of porridge.